Saturday, April 23, 2011
Holy Marketing, Batman
(Sort of.)
I was a member of 20 Something Bloggers, back when I somehow found the time and strength to be both a twenty-something and, simultaneously, a blogger. However did I do it all, and still find time to look this awful?
Well, those days are over now-- at least, the twenty-something days are-- and I no longer market my blog. I no longer mingle (and I certainly don't co-mingle) with other bloggers out there in Akron or Auckland and I don't receive any funny little "Blogging Awards" from well-meaning twenty-three-year-olds who are probably too attractive to ever associate with me in person, and I don't get mentioned in other blogs very much anymore, and I don't cross-promote either.
Not that I ever really did that very much to begin with, but I admit, there was a little span of time there where I was convinced that some light-to-moderate cyber-whoring was good for a lad.
My wife sometimes chides me for having almost an antisocial antipathy for any opportunity this blog could possibly have to make me (us) money. And why is that? Am I too good to charge for a peek under the apron? Or do I lack the self-confidence to try to make this any bigger than it is (which isn't very big, yeah, she said that. Hilarious.) because I have basically no spine?
I don't know. Maybe I'll ask my PsyD guy what he thinks. I know it's supposed to be the other way 'round, but a lot of things are supposed to be.
I believe in marketing, of course, I'm just not sure I believe in marketing... me, which is, basically, what this blog is. I mean, it's not really me-- it's pieces of me, just like the film "Pieces of April" wasn't April-- it was pieces of April.
Kaite Holmes was in that. She's hot. Oliver Platt was in that, too. He's funny. He was even funny in "Frost/Nixon." I want to be in movies. And in Katie Holmes. Truthfully, though, were I given the choice to be in either, I'd choose to be in movies.
But... back to marketing.
I would never want to be in marketing. I was in retail for a little while, and that was bad enough, and I was pretty bad at being in retail. Retail involves, I believe, trust on two levels. One, the customer has to implicitly trust you, the retailer. I had no problem with this area, people implicitly trust me all the time. I don't know why-- I think it's the way I furrow my brow and turn the corners of my mouth down. The other piece of the trust-burger is that you have to trust yourself that you can sell shit you don't believe in, and not just sell it, but sell it for an unbelievable mark-up. That was where I often faltered. When I presented a pair of glasses to a customer and told them that their bill was something like a thousand dollars, I would wither and wilt like a month-old tulip.
Pathetic.
I've been thinking a lot about marketing recently. I listen to news on the radio a lot, and it seems like the Catholic Church could use some marketing assistance, from someone a lot more capable than I. Parishes are dwindling and drying up left and right, once-faithful parents all-of-a-sudden don't want priests molesting their male children anymore, and every school year it seems that more and more Catholic schools are closing their doors.
I mean, as far as the schools closing, it's obvious why. Who the fuck gets all excited about enrolling at Pope Octavius Nostradamus Pius XVII? Who wants to tell their normal friends that they attend school at the Holy Blessed Mother of the Virginal Catechism or the Lamb of God's Assumption Narthex Preschool?
I mean-- Jesus. That fucking blows.
I think, if we had some marketing experts with some actual creativity and balls that we'd come up with a plan to save our nation's Catholic schools. I mean, look around you. Look at the success of "Spiderman" on Broadway. Why the hell not capitalize on that? Can you positively imagine what enrollment would be like at "Holy Spiderman School"? You'd have kids thinking that they're going to walk on walls and ceiling and shit. Just drop a nun or a priest from the third floor every couple months, and that'll keep 'em coming back.
How about "Sister Laura Croft Middle School" as a boy's 6-8th grade school? Every class would be 100% filled, every year, without question.
Marketing isn't hard, it just takes people who aren't too lazy and complacent and proud to do it. Come on, Catholic Church. You can do this. Use your Spidey-Sense. Channel the energy in Laura Croft's fantastic tits.
Sell. Sell. Sell.
Wednesday, March 23, 2011
Borders on Ridiculous
I wrote a personal essay about this little fixation of mine that got published in an e-journal and, years later, it got me fired from an English subsitute gig at a girls' Catholic school. And I never did find that pretty brown-haired girl in the stacks at Borders. She found me, and it was on J-Date. Turns out you can't pre-write your own love story after all.
Unless you've been living under a strung-out, Chinese prostitute's immediate family for the past month, you've probably heard that Borders is bankrupt. That fact alone is pretty startling, if you think about Borders's meteoric rise to brick-and-mortar dominance over the past twenty-or-so years. The tremendous success of Borders in the 1990's is equally amazing considering the fact that probably two thirds of this country is basically illiterate, including a significant portion of the Commonwealth I call home. I guess that's why they don't just sell books, they also sell DVDs, CDs, stationery, Moleskines, pens, Lindor truffles, coffee, coffee cake, bags, calendars, stuffed animals, greeting cards, and basically anything else they can think of to prevent themselves from going up in a puff of smoke.
Speaking of which...
What the fuck is up with this?
Now, you know me. I'm about as pure as the driven snow when it comes to illicit substances such as alcohol, tobacco, marijuana, speed, meth, Ready Rock, Big 8, Deeda, Candy Raver, Hippie Crack, New Jack Swing, E-tard, Coco snow, and Fizzies, but I was, frankly, surprised to see such an abundance of grow-it-yourself guides concerning at-home production of pot.
At Borders.
In suburban, southeastern Pennsylvania.
Where moms wear diamond-encrusted tennis bracelets and drive Lexus SUVs.
I mean, the books just went on and on. It was like a bad "Cheech and Chong" joke. But I repeat myself.
As I scanned the shelves of the (I swear) Horticulture Section at Borders this past Sunday, I began to think about why Borders is sinking. Sure, e-readers and Tablets are making stand-alone book stores, peddling paper wares obsolete, no doubt. But I couldn't help but wonder if Borders had maybe been guilty of misjudging their clientele. Perhaps some market analysis is in order, if only for this one location. After all, this isn't San Francisco, for Christ's sake. It's hard for me to picture my elementary school friends' moms sending us off to the park to play so that they could secretly adjust the heat lamps shining on their hashish gardens, carefully thumbing through "The Best of Ask Ed: Your Marijuana Questions Answered" [Paperback] to see just how much water those guldern things need for maximum return.
It's possible, of course, that I live in a neighborhood that is positively a'flutter with marijuana production, and I'm just blissfully unaware of what is going on around me. I mean, back in high school, a friend of mine opened her bedroom closet one day to show me some pot she was growing under some crudely-fashioned lamps. I was immediately panic-stricken. Part of me wanted to dime on her, because I am, at heart, a narc. Part of me wanted to sleep with her, because she was (and is) from Bangladesh and was (and is) wickedly gorgeous. My friend was, I assumed, the neighborhood anomaly. Most people don't have weed in their closet, I reasoned with myself. And, if they do, I reason today, they're probably not the kind of people who would go to Borders Books & Music and plunk down $21.95 (minus 10% with a Borders Rewards Card!) for hot tips on how to make your leaves larger. I don't know. I guess I'm just disheartened about the state of things. I don't really give a shit that Borders is going out of business. I just kind of long for the days when it was a safe haven for lonely schelps trolling for moderately attractive, educated life-mates, not hapless, hackey-sack-playing, DIY drug-fucks.
Maybe I'm naive. Maybe I'm a prude. But one thing is for sure-- no matter what it looks like, I definitely wasn't high when I took that last picture.
Thursday, May 7, 2009
Mother Apron
That said, in recognition of rapidly approaching Mother's Day, I'll use today's Blog Entry #2 to chat about my mother, and to formally nominate her for whatever the Jewish equivalent of sainthood might be. "Jewhood" doesn't sound quite right-- I keep seeing images of gritty, downtown Yonkers.
And so, as much as I hate the idea of having my mind and my blog controlled by Hallmark, I wouldn't be a very good mama's boy if I didn't compose an eloquent paean to my mother dearest, so here we go:
I get a little overwhelmed when I try to think about something to write about my mother. Writing about my father is easy. His personality, his questionable grasp of the finer points of technology and the English language (paternal text message regarding dog-sitting: "Finley wasGREAT. He ate at 4;30. I know he slept good. He made a very healthy BB .i should have taken a photo and mail it to the art museum. R u on the way? love dad mcnab") make him pretty prime material. I mean, be fair: how can mom mcnab compete with that?
My mother is quiet wisdom. She doesn't speak much (because it's impossible to do so when my father is, and he usually is) but, when she does, it's memorable, important and funny. She's a Jewish mother, but she's not. She doesn't obsess about when we're having babies (she's never mentioned it to me or my wife once), she doesn't ply us with food ("Eat, nu?!") and she doesn't insist that we cook her recipies, although my wife makes me her chicken approximately thrice annually. She's traditional, but she's not. She couldn't care less that the man my sister is dating isn't Jewish, but she is very displeased about the fact that my sister is pregnant and unmarried.
She told me around ten years ago that all she ever wanted to be was a mother. She got her chance probably earlier than she would have liked, at around seventeen. Nobody but her really knows all the details, and I guess nobody but her really needs to. When my father came into the picture, and the other guy went distinctly out of the picture, my father adopted my sister and that, my friends, was that. It's funny-- she was married when she had her first child, but it didn't help. I suppose, if it's to the wrong man, marriage offers very little of the protection, security and comfort it advertises.
My father and my sisters and I have put my mother through a lot. He, without telling her, depleted their entire savings and pumped the money into his failing business in a psychotic effort to keep his feet from getting wet on the deck of the Titanic. That was almost fifteen years ago. Eventually, he broke and admitted to her what he'd done. She was furious, but they worked it out and, all these years later, his work phone still rings and the lights still come on. My sisters are a ripe pair. One has emotional issues stemming basically from day one, and spends her day endlessly obsessing about probiotics, product recalls and emergency broadcast system alerts-- the other one is, well, unmarried and pregnant.
And then there's me. I kept her consistently harried throughout my youth as I showed her mole after rash after mole after rash in a seemingly endless quest to identify a phantom life-threatening illness. I was constantly pestering her with the most bizarre interrogatives, such as,
"Mommy, if someone throws up into someone else's mouth, would the other person have a heart attack?" Age 5.
and:
"When did Zayda have his first thrombosis?" Age 7 or 8
and, the big winner:
"If two gay men kiss each other hard enough, do their mustaches fall off?" Age 6
I bothered her ceaselessly with questions about death, craving her knowledge, her opinions, her best time estimate of her own demise ("so I can prepare myself") and I even went so far as to ask her to speculate about what I might die of. She didn't answer. I think we all know I'm going to stroke out majorly.
I thought her life would come to an end on the day I announced that I was going to enter the police academy. And, you know what? It probably did. I guess it restarted when I dropped out.
I can remember one day in 2006 when I was sitting in the ambulance while my partner was asleep inside the fire station where he volunteered. It was snowing outside and I had the radio on the dashboard in case we got a call. My cellphone rang and it was her, checking in. I hadn't been on the streets for very long, probably a month or two and she wasn't very crazy about this particular line of work either. Uniforms and badges and lights and sirens are not for Jewish boys to play with, you know. I was curious about her feelings, as I always was as a boy. We always want to know what our mothers are thinking, and if they love us.
"Are you proud of me?" I asked. I wasn't fishing for compliments-- there was, in my mind, a very real possibility that she was disappointed in me for not becoming a writer, or an actor, or a teacher. There was a little sigh on the other end of the phone.
"I'm always proud of you," she said.
A couple years later, after I completed my Master of Education program, I got a chance to become a teacher for a month. A private, Catholic girl's school was looking for a substitute for an English teacher who was going out for a month to have surgery for cancer. It didn't look good, and there was a very real prospect that, if I did well, it would lead to a permanent appointment for eighth grade English. On a stellar recommendation from my employer, glowing references and a relatively un-awkward interview, I was hired to start May 1 and finish out the schoolyear.
I used my full bag of tricks from my M.Ed. program, as well as some tricks of my own. I had the girls singing Gilbert & Sullivan songs to boost their lackluster vocabularies. They did freewrites inspired by quotes from authors like William Blake and Mark Twain-- on subjects such as sacrifice, human nature, happiness and heroism. They did creative final projects that emphasized their multiple intelligences-- some drew comics, some did monologues or scenes, some did diary entries, some did formal reports. The girls excelled and flourished, and we had a solid rapport. They were so obsessed with structure and formality, with what color pen they were "supposed" to use, and I can remember one of them getting so worked up for handing me a freewrite with the paper chads still attached from her notebook.
"Relax," I said, "this is school, it isn't the military. I'm concerned with the content of your papers, not with whether or not you used black ink or purple ink. That doesn't change your ideas, does it?"
Of course not. But that was the culture I had entered-- where they were scared stiff to be different, themselves. I had no idea, for example, the unchartered, revolutionary waters I would be stirring by arranging the desks in a circle, as opposed to the rather Draconian straight rows. I can recall one or two of the girls gasping upon entering the classroom for the first time.
I admit that I felt a little out of my element in the affluent Catholic school, being neither affluent or Catholic, but I did fine. I couldn't stand the bitter, catty exchanges about the students that were favorite lunch-time conversation topics amongst the careworn old hagithas on staff-- so I often ate lunch alone in my room during a free period.
On my final day as their teacher, I asked the girls to write me some feedback. "It's my first time teaching," I told them, "and I have a lot to learn from you, too." I told them that their feedback, their critiques of our time together would be most helpful in my future teaching endeavors.
"It can be anonymous," I said, "though I can probably figure you all out by now by your handwriting." They laughed. I went home that day with my briefcase full of their comments, which I said I would read at home. I told them I would be back Thursday for their graduation ceremony.
The next morning, the Head Penguin called me at home.
"We've found something on your... your Google," she said to me. What? I didn't understand what she was saying. But then it became clear. Someone had been Googling me and had found a personal essay I wrote ten years ago, when I was single, dating, and horny. Foul language. You know me well enough by now to know the kind of stuff we're talking about.
"I don't think I need to tell you that you are not welcomed back here. I also understand that you have intentions of attending graduation. Do not return here."
I asked for an opportunity to speak, and she said, "Sure, say whatever you want."
"That piece of writing is a piece of fiction that is a decade old. I'm rather shocked to think that I am being judged and persecuted based on an old piece of creative writing. It has absolutely no bearing on my conduct at the school, which has been professional and of the highest caliber at all times."
"I have no evidence to the contrary," she said, "the girls have said only wonderful things about you. Goodbye."
And she hung up. And I sat in my desk chair for a solid hour, frozen. Horrorstruck. Blindsided. Embarrassed. Ashamed. Ridiculous. Destroyed.
Now you know why I write my blog under a pseudonym. Because this is the world in which we live.
I told my wife the day it happened, and she was furious at the school for crucifying me-- something Catholics know a lot about, I suppose. I told my best friend. I even told some not-so-best friends. The one I couldn't tell was my mother. I was too scared she wouldn't be proud of me anymore.
I kept it inside for almost a year. At every family function, every time I saw her, I wanted to cry and confess what had happened to her-- because I can't lie to my mother. But I couldn't do it. I made up some story about how they decided to hire someone else for the following school year. Whatever. It didn't matter.
Finally, one day a couple months ago I drove to my mother's house when I knew she would be home in the middle of the day. She and I were sitting in the living room talking and she got up to go to the basement to do laundry.
When she comes back, I said to myself, I'm just going to tell her.
And I did.
"You know," she said, "I'm not surprised. That's how those people are."
"Aren't you ashamed of me?" I asked.
"They're the ones who should be ashamed, not you. You just did something naive-- stupid. They did something cruel and malicious. They don't care about protecting those girls. They care about protecting their goddamn money."
She shook her head.
"You're probably the best teacher those girls will ever have at that fucking school."
The 60 or so sheets of feedback from those girls, written in their pens of purple and pink and green and red, chads hanging off some, little hearts floating above the "i's" on some, would seem to concur with her. I know that no matter how zealous I get about spring cleaning and minimalist living, I'll never throw those papers out. Never.
I think it's very telling that what I was afraid of most from this whole sad affair was not losing my position at that school, or not being psychologically prepared to enter a classroom again, or obscuring my online identity so that I could continue to write with honesty and humor, but it was my stomach-rattling fear of disappointing my mother.
I said to my wife one day a while ago in reference to this incident that I didn't think I would be able to truly move on from it until I 1.) told my mother about it and 2.) wrote about it. I couldn't do the latter without achieving the former, and I have my patient, perceptive, supportive, surprising mother to thank, as always.
Happy Mother's Day.